When Technology meets Design and Inspiration ……


With no doubt, “Technology” is an integral part of today’s life.


Some says the internet has been killing traditional publications, as readers nowadays are being pampered by FREE digital content every day and everywhere. The golden days when readers paid to buy newspapers and magazines were gone. In the past decade, we have witnessed a rapid revolution in the media industry. Going from print to digital is no longer a new topic. “Readers” is an out-dated vocabulary as they have become “unique users/ audience”. Advertising Managers have made themselves “Community Managers” as they are now marketing to a target community via various touch points, not only through advertising. With the change in reading habits of today’s readers and ad consumption behaviour of advertisers, traditional print media has been facing the biggest challenge ever.

This is where the digital transformation for Home Journal started.


Ever since its first issue in 1980, Home Journal has always been a trusted source of design and inspiration. Having been an integral part of Edipresse Media’s family for 39 years, the publication has grown to become one of the best titles for homes and design in Greater China, with loyal readership and unparalleled content. For the brand to excel further, the publisher has decided to revolutionise the digital sphere of Home Journal. It’s more than converting a printed magazine into a digital version. It’s about changing a print medium into a truly integrated lifestyle platform that interacts, lives and breathes with its audience.

To catalyse this digital evolution, strategic investor White Knight Group was brought in.

Being an innovative investor / partner, we hope to bring in new ideas, cross-disciplinary expertise and disruptive technology to revitalize Home Journal” said Joseph Kam, CEO of Home Journal and White Knight Group.


Under the new management, a series of innovative marketing campaigns were implemented. Leveraging on technology and extensive content partnerships, the publication has significantly broadened its digital reach, especially on social media: No. of Fans on Facebook has achieved exponential growth of +800% to 100,000+ ; Monthly Unique Users has also grown by + 400% in 10 months to 140,000+. When Technology meets Design and Inspiration at Home Journal, the breakthrough is unexpected.

There’s an ancient Chinese saying, “Water can sink a ship or float a ship.” There are always two sides of a coin. While technology is a huge challenge for traditional media, it can also be an angel to bring the business to a new horizon - only if you are embracing the change.

About White Knight Group

White Knight Group Limited is one of the leading private investment companies in Asia. The group partners with management experts to transform and grow great companies. Proven success is built on an innovative approach (ITS - Invest, Transform and Succeed), utilizing in- depth industry insights and expertise to drive strategic and operational transformation for our portfolio companies. 

Since it was founded in 2017, White Knight has already invested in a few companies, with total valuation of over 5X increase on average. White Knight helps companies to bridge the gap between where they are now and where they want to be. 

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