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Amy Ip

Partner, Asia

Amy is an expert in Design Thinking, she practices Service Design methodologies in collecting customer insights and develop innovative concepts. Previously, Amy was Group Director of Fjord Hong Kong (Part of Accenture Interactive) and she led Digital Transformation Programs to help clients transform their businesses; her clients include banking, insurance, automobile, telecommunication, and retail industry.  


Amy was trained as an Interaction Designer and had received her Master of Designer at Carnegie Mellon University.  She has over 20 years of experience in bringing ideas to market.  Amy was the first Interaction Designer at Yahoo! Hong Kong in 2003, she later joined Microsoft as Senior User Experience Designer. 


As a Senior Director & Design Expert at Tencent, she was the Head of International Design at Global Publishing Centre and has worked on localization design and community operation of Arena of Valor.  While she was working with Social Network Group (ISUX), project she oversees includes Qzone, Tencent Cloud, Weiyun, QQ Show, QQ VIP Services and etc. Amy also serves as the Chairlady and Advisor at Tencent Design Committee from 2014-17.

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